The Hidden Cost of OTA Listings
If your hotel is listed on the major OTAs, you're paying between 15% to 30% commission on every single booking. This might not sound like much, but let's do the math.
Example: A 10-room hotel in Indore
- Average room rate: ₹2,000/night
- Occupancy: 70% (7 rooms/night)
- Monthly revenue: ₹4,20,000
- OTA commission (20%): ₹84,000/month
- Annual loss to OTAs: ₹10,08,000
That's over ₹10 lakh every year going to middlemen — money that could be reinvested in your property, staff, or your own pocket.
Why Hotels Keep Paying It
Most hoteliers feel trapped. OTAs bring visibility and bookings, and switching feels risky. But the reality is:
- Guests increasingly search directly — Google searches for "[hotel name] direct booking" are growing year over year
- OTAs don't own your guests — the relationship is yours to build
- Direct booking guests are more loyal — they tend to return and spend more
The Zero Commission Alternative
ZECOHO was built specifically to solve this problem. By listing on ZECOHO:
- You keep 100% of every booking
- Guests contact you directly — via chat, call, or the platform
- No middleman markup — guests pay fair prices, you earn fair revenue
- Free to list — no upfront costs, no monthly fees
How to Get Started
- Go to zecoho.com/list-property
- Create your free account
- Add your property details and photos
- Go live in under 10 minutes
The hospitality industry in India is worth ₹2.5 lakh crore. It's time hotel owners kept more of it.